Prompt cheatsheet for video, image and audio
Every prompt aspect, its values and a drop in fragment, on one page. Download the PDF and keep it open while you write.
Prompt cheatsheet
Every aspect, value and negative on two pages. Keep it open while you write.
Video
Order: duration > aspect > medium > shotSize > angle > movement > lens > dof > lighting > grade > motion > mood > audioBed > pacing > negatives
| Aspect | Values | Fragment |
|---|---|---|
| Duration | 6 seconds, 8 seconds, 10 seconds, 15 seconds, 30 seconds, 60 seconds | 15-second cinematic clip. |
| Aspect ratio | 16:9, 9:16, 1:1 | Framed 16:9 for landscape playback. |
| Shot size | close-up, wide shot, medium shot, extreme close-up, establishing shot, two-shot, macro shot, over-the-shoulder, closeup | Extreme close-up on the texture, filling the frame. |
| Camera angle | overhead, low-angle, eye level, three-quarter, top-down, profile, high-angle | Low-angle looking up, subject towering over the lens. |
| Camera movement | push-in, tracking shot, handheld, orbit, locked-off, slow zoom, truck, slow dolly, parallax, pull-back, slow pan, whip pan, crane up, dolly in | Slow push-in toward the subject, ending tight. |
| Lens and focal length | 35mm, macro lens, anamorphic, 100mm, 50mm, 85mm, 28mm, wide-angle lens, 32mm, 50 mm, fisheye, telephoto, 40mm, 35 mm | Shot on an 85mm lens, compressed and flattering. |
| Depth of field | shallow depth of field, bokeh, rack focus, f/1.4, f/1.8, f/2.0, soft focus, f/2.8 | Shallow depth of field, background dissolving into bokeh. |
| Lighting | soft lighting, rim lighting, rim light, silhouette, volumetric lighting, golden hour, volumetric light, soft light, side lighting, chiaroscuro, key light, low-key, practical lighting, backlit | Soft lighting from a large source, shadows barely there. |
| Colour and grade | vibrant, pastel, film grain, black-and-white, natural color, high contrast, desaturated, crushed blacks, natural colour, low contrast | Vibrant saturated grade, colours pushed but not clipping. |
| Medium and style | cinematic, photorealistic, anime, documentary, 3d render, unreal engine, stop-motion, 35mm film, watercolor, vector, photoreal, claymation, line art, octane | Cinematic, shot on 35mm film. |
| Subject motion | reveal, float, drift, slow motion, glides, rotates, time-lapse, ripples, unfolds, hovers, cascade | The lid glides open on hidden runners, slow and even. |
| Mood | playful, energetic, whimsical, calm, dramatic, minimal, elegant, uplifting, moody, ominous, ethereal, luxurious, serene, nostalgic | Calm and unhurried throughout. |
| Audio bed | percussion, bells, ukulele, xylophone, piano, drums, bass, marimba, strings, synth, guitar, choir, handclaps, pads | Minimal deep electronic ambience with soft mechanical clicks. |
| Pacing and cuts | One continuous take, no cuts. | |
| Resolution / quality tier | 480p, 720p, 1080p, 4k, basic, high, ultra, pro, std, standard, bitrate_mode standard|high | --resolution 4k |
| First/last frame anchoring | --start-image, --end-image, start frame, end frame, start = end, one-shot, loop, end-frame reveal, generic image/reference role , not a start-frame role | `--start-image` anchors the first frame. Prompt describes motion. |
| Ad format / mode (branded video) | ugc, ugc_how_to, ugc_unboxing, product_showcase, product_review, tv_spot, wild_card, ugc_virtual_try_on, virtual_try_on, hook, setting, ad reference | Looks like a real person filmed on phone |
| Edit instruction (video editing workflows) | make the jacket red, sketch, timestamp | --prompt "make the jacket red" |
Rule out. Text and branding: text, logos, subtitles, watermark, watermarks, captions, on-screen text, text on screen; Anatomy and faces: extra limbs, distorted faces, extra characters, hands, extra fingers, extra animals; Content and safety: violence, scary imagery, scary elements, weapons; Audio: music, narration; Other: dialogue, copyrighted characters, talking, cuts, horror, humans, clothes, flickering
Image
Order: aspect > medium > shotSize > angle > composition > lens > dof > lighting > grade > material > background > mood > text > negatives
| Aspect | Values | Fragment |
|---|---|---|
| Aspect ratio | 16:9, 9:16, 1:1, 4:5, 21:9, 3:2, 4:3 | Square 1:1. |
| Composition and framing | close-up, wide shot, medium shot, extreme close-up, two-shot, closeup, over-the-shoulder, establishing shot, macro shot, full shot | Centred on a single vertical axis, symmetrical. |
| Shot size | close-up, wide shot, medium shot, extreme close-up, two-shot, closeup, over-the-shoulder, establishing shot, macro shot, full shot | Extreme close-up, texture filling the frame. |
| Camera angle | three-quarter, profile, eye-level, low angle, overhead, high angle, top-down, bird's-eye, dutch angle | Three-quarter view, turned slightly off axis. |
| Lens and focal length | 35mm, 85mm, 50mm, 110 mm, 16mm, anamorphic, 24mm, 70mm, 48mm, fisheye, 600mm, 450mm, 40mm, 297 mm | 85mm portrait lens, natural compression. |
| Depth of field | shallow depth of field, bokeh, f/1.4, f/7.1, soft focus, f/2.8, deep focus, f/2.0, f/4, f/2, f/1.8, f/5.6 | Shallow depth of field at f/1.8, background soft. |
| Lighting | silhouette, rim light, soft light, soft lighting, backlit, key light, golden hour, high-key, rim lighting, backlight, softbox, low-key, volumetric light, bounce light | Large softbox front left, soft shadows falling right. |
| Colour and palette | vibrant, pastel, film grain, black-and-white, desaturated, high contrast, natural color, natural colour, monochrome, low contrast, sepia | Vibrant, fully saturated, clean whites. |
| Medium and style | cinematic, photorealistic, documentary, anime, 3d render, line art, watercolor, vector, 16mm, 35mm film, photoreal, kodak vision3, isometric, flat illustration | Photorealistic editorial photograph. |
| Materials and finish | glossy, matte, ceramic, concrete, leather, velvet, satin, brass, linen, frosted, marble, chrome, walnut, oak | Brushed metal with a satin finish, no mirror reflections. |
| Background | Seamless mid-grey studio backdrop, no horizon line. | |
| Mood | elegant, playful, minimal, dramatic, calm, energetic, whimsical, moody, luxurious, nostalgic, uplifting, ethereal, cosy, gritty | Elegant and restrained. |
| Text handling | No text, no lettering, no numbers anywhere in the image. | |
| Subject + setting + style (the opening clause) | a red fox curled in a snowy pine forest, golden hour, cinematic, subject + action, concrete and physical | a red fox curled in a snowy pine forest, golden hour, cinematic |
| Typography named in the prompt (when text is generated) | Anton, Anton SC, Bebas Neue, Oswald, Archivo Black, Montserrat, Poppins, Roboto Condensed, Inter, Barlow Condensed, Playfair Display, Cormorant Garamond, DM Serif Display, Fraunces | The prompt must state: Exact literal copy; Display/body font family names and which text uses each |
| Identity lock / subject fidelity | IDENTITY LOCK, photographic identity match, same bone structure, eye shape, nose, lips, jawline, skin tone, hairline and hair texture, Do not beautify, average, or restyle the face, IMAGE REFERENCES manifest | CHARACTER N: the person from attached face reference #K , IDENTITY LOCK: reproduce this exact person with a photographic identity match , same bone structure, eye shape, nose, lips, jawline, skin tone, hairline and hair texture. Do not beautify, average, or restyle the face. Expression: <emotion phrase>. |
| Aesthetic / seasonal preset | Clean girl, Cottagecore, Quiet luxury, Dark academia, Y2K, Christmas, Valentine's, Halloween, Black Friday, None, Clean studio, Lifestyle, Conceptual, With a model | Christmas version, quiet-luxury aesthetic |
| Product-photo genre / mode | product_shot, lifestyle_scene, closeup_product_with_person, moodboard_pin, hero_banner, social_carousel, ad_creative_pack, virtual_model_tryout, conceptual_product, restyle, levitating, floating, splash, frozen motion | bottle of cold-brew on a sunlit kitchen counter, IG feed |
| Logo / vector mark specification | lettermark_monogram, pictorial, abstract, mascot, emblem, one dominant unified silhouette, negative-space device, motif treatment, unexpected locked color-role pairing, symmetry or intentional asymmetry, internal detail limit, small-size scalability, centered isolated presentation, minimal anchor points | Flat vector design, clean lines, no shadows, no texture, no text. Clean editable vector paths, SVG-friendly, minimal anchor points. |
| Logo placement on a mockup surface | Target surface, Position, Scale, Orientation, Color, horizontally centered, upper third, optical center aligned to panel, clear-space margin, align to <panel edge/seam/baseline>, follow surface perspective | [PLACEMENT LOCK]
Target surface: <exact object panel/face/material>.
Position: <exact alignment and location, e.g. horizontally centered, upper third, optical center aligned to panel>.
Scale: logo occupies <specific proportion> of the target surface while keeping <specific clear-space margin>.
Orientation: align to <panel edge/seam/baseline>; follow surface perspective without changing logo proportions.
Color: use the supplied <full-color/black/white> variant exactly. State why it contrasts correctly with the material/background. |
| Seamless / tileable behaviour | seamless tileable game texture tile, uniform pattern density, perfectly seamless edges that wrap horizontally and vertically, no border, no vignette, no single focal object, photographed-flat appearance, seamless repeating pattern | seamless tileable game texture tile of <description>, uniform pattern density, |
| Key colour for transparency | bright magenta #FF00FF, bright green #00FF00, bright blue #0000FF | on a solid uniform bright <KEY COLOR> background, crisp edges, no drop shadow outside the element |
| Reference-image role and what it controls | style donors only, Image0, Image1, Image2, official logo, approved base scene, style-reference, representative-visual, grade/energy only | Make an Animated Explainer. Take only the visual render style and color grading of the input image(s); mix the styles if there is more than one image. Never use the characters, inscriptions, etc. from the input image(s) unless the instructions below ask you to. Use only the render style, and follow the user's instructions below: |
| Design-board direction vocabulary (web/layout imagery) | Pristine Light (paper/cream/off-white, dark ink), Deep Dark (charcoal/graphite), Bold Studio Solid (oxblood, royal blue, forest, vermilion, emerald fields), Quiet Premium Neutral (bone, sand, taupe, stone, smoke), technical grid/dot field, solid with soft ambient depth, full-bleed cinematic imagery, tactile paper/material texture, cinematic centered minimalist, asymmetric split, floating polaroid scatter, inline typography behemoth, editorial offset, massive image-first with restrained text | "website design mockup, desktop landing page section, [SECTION ROLE], [theme paradigm + exact palette words], [typography character] typography, [hero architecture / composition anchor], [background mode], [narrative spine motif], professional layout, clear hierarchy and spacing, award-winning web design" , plus: "no watermark, no browser chrome". |
| Reference photos for identity training | front, 3/4 left, 3/4 right, slight up/down, indoor, outdoor, soft, harsh, neutral, smiling, talking, head shot, head-and-shoulders, full body | Higher variety = better identity capture. |
| Image-to-3D input framing | t-pose, a-pose, Full body in frame, nothing cut off, Clean/plain background, Limbs visually separated from the torso, One character, no props overlapping the silhouette, lowpoly, three-quarter isometric view | Full body in frame, nothing cut off. |
Rule out. Text and branding: text, logos, captions, watermark, watermarks, logo, labels; Anatomy and faces: hands, arms, extra people, extra characters; Frame artefacts: frame, border, mockup; Content and safety: scary elements, weapons prominently displayed; Style and clutter: people, props; Other: overlays, slogan, letters, sunglasses, dramatic pose, helmet, police department names, cinematic color grading
Audio
Order: duration > role > mood > key > tempo > instrumentation > arrangement > vocals > ending > negatives
| Aspect | Values | Fragment |
|---|---|---|
| Duration | 15 seconds, 30 seconds, 60 seconds, 90 seconds, 120 seconds | 90-second bed. |
| Role | Instrumental music bed to sit under narration. | |
| Tempo | 70 BPM, 90 BPM, 100 BPM, 116 BPM, 128 BPM | Buoyant mid-tempo around 116 BPM. |
| Key and tonality | major key, minor key, modal, pentatonic | Bright major key. |
| Instrumentation | percussion, ukulele, piano, bass, handclaps, marimba, bells, strings, guitar, xylophone, drums, harp, synthesizer, pads | Marimba, ukulele, xylophone, light percussion and soft handclaps. |
| Mood | warm, playful, cheerful, buoyant, wholesome, ambient, uplifting, driving, triumphant, minimal, dreamy, suspenseful | Cheerful, wholesome and playful. |
| Arrangement and dynamics | airy, midrange, headroom, no abrupt hits, narration-friendly, smooth transitions, gentle dynamics | Airy and narration-friendly, gentle dynamics, no abrupt hits. |
| Vocals | No vocals, no lyrics, no spoken words. | |
| Ending | End on a clean major-key resolution, no fade. | |
| Voice and spoken line | voice_type preset|element, voice_id, speech_rate, one voice per speaking entity, exact line, performance direction | The gate is open. Move! |
| Narration writing (spoken script) | 20-24 words, about 8-9 seconds, under roughly 9.5 seconds, plain spoken text only, no timecodes, emotion cues, parentheticals, or stage directions, Spell numbers out, hook through payoff, ~150 words per minute | Write one plain line per clip, sized for about 8-9 seconds and normally 20-24 words. Keep every take under roughly 9.5 seconds. |
Rule out. Text and branding: spoken words, words, other words, harsh textures, ad-libs that obscure the words; Content and safety: scary sounds; Audio: vocals, lyrics, sound effects, speech, music, spoken narration, voices, melody; Other: medical sounds, abrupt peaks, dark, dramatic tension, heavy drums, long instrumental passages, sung parts, dialogue
Prompt cheatsheet
Every aspect, value and negative on two pages. Keep it open while you write.