Prompt cheatsheet for video, image and audio

Every prompt aspect, its values and a drop in fragment, on one page. Download the PDF and keep it open while you write.

Prompt cheatsheet

Every aspect, value and negative on two pages. Keep it open while you write.

Download the PDF

Video

Order: duration > aspect > medium > shotSize > angle > movement > lens > dof > lighting > grade > motion > mood > audioBed > pacing > negatives

AspectValuesFragment
Duration6 seconds, 8 seconds, 10 seconds, 15 seconds, 30 seconds, 60 seconds15-second cinematic clip.
Aspect ratio16:9, 9:16, 1:1Framed 16:9 for landscape playback.
Shot sizeclose-up, wide shot, medium shot, extreme close-up, establishing shot, two-shot, macro shot, over-the-shoulder, closeupExtreme close-up on the texture, filling the frame.
Camera angleoverhead, low-angle, eye level, three-quarter, top-down, profile, high-angleLow-angle looking up, subject towering over the lens.
Camera movementpush-in, tracking shot, handheld, orbit, locked-off, slow zoom, truck, slow dolly, parallax, pull-back, slow pan, whip pan, crane up, dolly inSlow push-in toward the subject, ending tight.
Lens and focal length35mm, macro lens, anamorphic, 100mm, 50mm, 85mm, 28mm, wide-angle lens, 32mm, 50 mm, fisheye, telephoto, 40mm, 35 mmShot on an 85mm lens, compressed and flattering.
Depth of fieldshallow depth of field, bokeh, rack focus, f/1.4, f/1.8, f/2.0, soft focus, f/2.8Shallow depth of field, background dissolving into bokeh.
Lightingsoft lighting, rim lighting, rim light, silhouette, volumetric lighting, golden hour, volumetric light, soft light, side lighting, chiaroscuro, key light, low-key, practical lighting, backlitSoft lighting from a large source, shadows barely there.
Colour and gradevibrant, pastel, film grain, black-and-white, natural color, high contrast, desaturated, crushed blacks, natural colour, low contrastVibrant saturated grade, colours pushed but not clipping.
Medium and stylecinematic, photorealistic, anime, documentary, 3d render, unreal engine, stop-motion, 35mm film, watercolor, vector, photoreal, claymation, line art, octaneCinematic, shot on 35mm film.
Subject motionreveal, float, drift, slow motion, glides, rotates, time-lapse, ripples, unfolds, hovers, cascadeThe lid glides open on hidden runners, slow and even.
Moodplayful, energetic, whimsical, calm, dramatic, minimal, elegant, uplifting, moody, ominous, ethereal, luxurious, serene, nostalgicCalm and unhurried throughout.
Audio bedpercussion, bells, ukulele, xylophone, piano, drums, bass, marimba, strings, synth, guitar, choir, handclaps, padsMinimal deep electronic ambience with soft mechanical clicks.
Pacing and cutsOne continuous take, no cuts.
Resolution / quality tier480p, 720p, 1080p, 4k, basic, high, ultra, pro, std, standard, bitrate_mode standard|high--resolution 4k
First/last frame anchoring--start-image, --end-image, start frame, end frame, start = end, one-shot, loop, end-frame reveal, generic image/reference role , not a start-frame role`--start-image` anchors the first frame. Prompt describes motion.
Ad format / mode (branded video)ugc, ugc_how_to, ugc_unboxing, product_showcase, product_review, tv_spot, wild_card, ugc_virtual_try_on, virtual_try_on, hook, setting, ad referenceLooks like a real person filmed on phone
Edit instruction (video editing workflows)make the jacket red, sketch, timestamp--prompt "make the jacket red"

Rule out. Text and branding: text, logos, subtitles, watermark, watermarks, captions, on-screen text, text on screen; Anatomy and faces: extra limbs, distorted faces, extra characters, hands, extra fingers, extra animals; Content and safety: violence, scary imagery, scary elements, weapons; Audio: music, narration; Other: dialogue, copyrighted characters, talking, cuts, horror, humans, clothes, flickering

Image

Order: aspect > medium > shotSize > angle > composition > lens > dof > lighting > grade > material > background > mood > text > negatives

AspectValuesFragment
Aspect ratio16:9, 9:16, 1:1, 4:5, 21:9, 3:2, 4:3Square 1:1.
Composition and framingclose-up, wide shot, medium shot, extreme close-up, two-shot, closeup, over-the-shoulder, establishing shot, macro shot, full shotCentred on a single vertical axis, symmetrical.
Shot sizeclose-up, wide shot, medium shot, extreme close-up, two-shot, closeup, over-the-shoulder, establishing shot, macro shot, full shotExtreme close-up, texture filling the frame.
Camera anglethree-quarter, profile, eye-level, low angle, overhead, high angle, top-down, bird's-eye, dutch angleThree-quarter view, turned slightly off axis.
Lens and focal length35mm, 85mm, 50mm, 110 mm, 16mm, anamorphic, 24mm, 70mm, 48mm, fisheye, 600mm, 450mm, 40mm, 297 mm85mm portrait lens, natural compression.
Depth of fieldshallow depth of field, bokeh, f/1.4, f/7.1, soft focus, f/2.8, deep focus, f/2.0, f/4, f/2, f/1.8, f/5.6Shallow depth of field at f/1.8, background soft.
Lightingsilhouette, rim light, soft light, soft lighting, backlit, key light, golden hour, high-key, rim lighting, backlight, softbox, low-key, volumetric light, bounce lightLarge softbox front left, soft shadows falling right.
Colour and palettevibrant, pastel, film grain, black-and-white, desaturated, high contrast, natural color, natural colour, monochrome, low contrast, sepiaVibrant, fully saturated, clean whites.
Medium and stylecinematic, photorealistic, documentary, anime, 3d render, line art, watercolor, vector, 16mm, 35mm film, photoreal, kodak vision3, isometric, flat illustrationPhotorealistic editorial photograph.
Materials and finishglossy, matte, ceramic, concrete, leather, velvet, satin, brass, linen, frosted, marble, chrome, walnut, oakBrushed metal with a satin finish, no mirror reflections.
BackgroundSeamless mid-grey studio backdrop, no horizon line.
Moodelegant, playful, minimal, dramatic, calm, energetic, whimsical, moody, luxurious, nostalgic, uplifting, ethereal, cosy, grittyElegant and restrained.
Text handlingNo text, no lettering, no numbers anywhere in the image.
Subject + setting + style (the opening clause)a red fox curled in a snowy pine forest, golden hour, cinematic, subject + action, concrete and physicala red fox curled in a snowy pine forest, golden hour, cinematic
Typography named in the prompt (when text is generated)Anton, Anton SC, Bebas Neue, Oswald, Archivo Black, Montserrat, Poppins, Roboto Condensed, Inter, Barlow Condensed, Playfair Display, Cormorant Garamond, DM Serif Display, FrauncesThe prompt must state: Exact literal copy; Display/body font family names and which text uses each
Identity lock / subject fidelityIDENTITY LOCK, photographic identity match, same bone structure, eye shape, nose, lips, jawline, skin tone, hairline and hair texture, Do not beautify, average, or restyle the face, IMAGE REFERENCES manifestCHARACTER N: the person from attached face reference #K , IDENTITY LOCK: reproduce this exact person with a photographic identity match , same bone structure, eye shape, nose, lips, jawline, skin tone, hairline and hair texture. Do not beautify, average, or restyle the face. Expression: <emotion phrase>.
Aesthetic / seasonal presetClean girl, Cottagecore, Quiet luxury, Dark academia, Y2K, Christmas, Valentine's, Halloween, Black Friday, None, Clean studio, Lifestyle, Conceptual, With a modelChristmas version, quiet-luxury aesthetic
Product-photo genre / modeproduct_shot, lifestyle_scene, closeup_product_with_person, moodboard_pin, hero_banner, social_carousel, ad_creative_pack, virtual_model_tryout, conceptual_product, restyle, levitating, floating, splash, frozen motionbottle of cold-brew on a sunlit kitchen counter, IG feed
Logo / vector mark specificationlettermark_monogram, pictorial, abstract, mascot, emblem, one dominant unified silhouette, negative-space device, motif treatment, unexpected locked color-role pairing, symmetry or intentional asymmetry, internal detail limit, small-size scalability, centered isolated presentation, minimal anchor pointsFlat vector design, clean lines, no shadows, no texture, no text. Clean editable vector paths, SVG-friendly, minimal anchor points.
Logo placement on a mockup surfaceTarget surface, Position, Scale, Orientation, Color, horizontally centered, upper third, optical center aligned to panel, clear-space margin, align to <panel edge/seam/baseline>, follow surface perspective[PLACEMENT LOCK] Target surface: <exact object panel/face/material>. Position: <exact alignment and location, e.g. horizontally centered, upper third, optical center aligned to panel>. Scale: logo occupies <specific proportion> of the target surface while keeping <specific clear-space margin>. Orientation: align to <panel edge/seam/baseline>; follow surface perspective without changing logo proportions. Color: use the supplied <full-color/black/white> variant exactly. State why it contrasts correctly with the material/background.
Seamless / tileable behaviourseamless tileable game texture tile, uniform pattern density, perfectly seamless edges that wrap horizontally and vertically, no border, no vignette, no single focal object, photographed-flat appearance, seamless repeating patternseamless tileable game texture tile of <description>, uniform pattern density,
Key colour for transparencybright magenta #FF00FF, bright green #00FF00, bright blue #0000FFon a solid uniform bright <KEY COLOR> background, crisp edges, no drop shadow outside the element
Reference-image role and what it controlsstyle donors only, Image0, Image1, Image2, official logo, approved base scene, style-reference, representative-visual, grade/energy onlyMake an Animated Explainer. Take only the visual render style and color grading of the input image(s); mix the styles if there is more than one image. Never use the characters, inscriptions, etc. from the input image(s) unless the instructions below ask you to. Use only the render style, and follow the user's instructions below:
Design-board direction vocabulary (web/layout imagery)Pristine Light (paper/cream/off-white, dark ink), Deep Dark (charcoal/graphite), Bold Studio Solid (oxblood, royal blue, forest, vermilion, emerald fields), Quiet Premium Neutral (bone, sand, taupe, stone, smoke), technical grid/dot field, solid with soft ambient depth, full-bleed cinematic imagery, tactile paper/material texture, cinematic centered minimalist, asymmetric split, floating polaroid scatter, inline typography behemoth, editorial offset, massive image-first with restrained text"website design mockup, desktop landing page section, [SECTION ROLE], [theme paradigm + exact palette words], [typography character] typography, [hero architecture / composition anchor], [background mode], [narrative spine motif], professional layout, clear hierarchy and spacing, award-winning web design" , plus: "no watermark, no browser chrome".
Reference photos for identity trainingfront, 3/4 left, 3/4 right, slight up/down, indoor, outdoor, soft, harsh, neutral, smiling, talking, head shot, head-and-shoulders, full bodyHigher variety = better identity capture.
Image-to-3D input framingt-pose, a-pose, Full body in frame, nothing cut off, Clean/plain background, Limbs visually separated from the torso, One character, no props overlapping the silhouette, lowpoly, three-quarter isometric viewFull body in frame, nothing cut off.

Rule out. Text and branding: text, logos, captions, watermark, watermarks, logo, labels; Anatomy and faces: hands, arms, extra people, extra characters; Frame artefacts: frame, border, mockup; Content and safety: scary elements, weapons prominently displayed; Style and clutter: people, props; Other: overlays, slogan, letters, sunglasses, dramatic pose, helmet, police department names, cinematic color grading

Audio

Order: duration > role > mood > key > tempo > instrumentation > arrangement > vocals > ending > negatives

AspectValuesFragment
Duration15 seconds, 30 seconds, 60 seconds, 90 seconds, 120 seconds90-second bed.
RoleInstrumental music bed to sit under narration.
Tempo70 BPM, 90 BPM, 100 BPM, 116 BPM, 128 BPMBuoyant mid-tempo around 116 BPM.
Key and tonalitymajor key, minor key, modal, pentatonicBright major key.
Instrumentationpercussion, ukulele, piano, bass, handclaps, marimba, bells, strings, guitar, xylophone, drums, harp, synthesizer, padsMarimba, ukulele, xylophone, light percussion and soft handclaps.
Moodwarm, playful, cheerful, buoyant, wholesome, ambient, uplifting, driving, triumphant, minimal, dreamy, suspensefulCheerful, wholesome and playful.
Arrangement and dynamicsairy, midrange, headroom, no abrupt hits, narration-friendly, smooth transitions, gentle dynamicsAiry and narration-friendly, gentle dynamics, no abrupt hits.
VocalsNo vocals, no lyrics, no spoken words.
EndingEnd on a clean major-key resolution, no fade.
Voice and spoken linevoice_type preset|element, voice_id, speech_rate, one voice per speaking entity, exact line, performance directionThe gate is open. Move!
Narration writing (spoken script)20-24 words, about 8-9 seconds, under roughly 9.5 seconds, plain spoken text only, no timecodes, emotion cues, parentheticals, or stage directions, Spell numbers out, hook through payoff, ~150 words per minuteWrite one plain line per clip, sized for about 8-9 seconds and normally 20-24 words. Keep every take under roughly 9.5 seconds.

Rule out. Text and branding: spoken words, words, other words, harsh textures, ad-libs that obscure the words; Content and safety: scary sounds; Audio: vocals, lyrics, sound effects, speech, music, spoken narration, voices, melody; Other: medical sounds, abrupt peaks, dark, dramatic tension, heavy drums, long instrumental passages, sung parts, dialogue

Prompt cheatsheet

Every aspect, value and negative on two pages. Keep it open while you write.

Download the PDF